Final Public Relations Campaign Proposal for Elisabet Boutique

Completed as part of a semester-long project in Public Relations Campaigns, this proposal was developed for the real-life client Elisabet Boutique. While the campaign was not intended for actual implementation, it was designed to be as realistic and actionable as possible, serving as a strategic blueprint and source of inspiration for the client’s future communications efforts.

Target Corporation and Influencer Effectiveness

Completed for a Public Relations Research course, this project explored the effectiveness of influencer marketing using Target as a case study. The proposal aimed to evaluate how influencer partnerships impact consumer perceptions and purchasing decisions. Through the development of research questions, methodology, and proposed data collection strategies, the project offered a framework for understanding the role of influencers in shaping brand engagement and loyalty.

We Love Spain Sustainability Campaign

As part of our International Public Relations course while studying abroad in Seville, Spain, my group and I developed a sustainability-focused campaign for the travel company We Love Spain. Inspired by our own travel experiences with the company and Spanish culture’s emphasis on sustainability, we created a mock campaign promoting responsible travel practices to Spanish audiences and study abroad students.

Electronic Media Kit Project – One Roof

This group project involved the creation of a full electronic media kit as part of our public relations coursework. Using One Roof as the featured organization, we developed a cohesive set of materials including a press release, position paper, podcast transcript, fact sheet, and more. The project emphasized strategic message development, multimedia content creation, and the integration of various public relations tools into a unified, professional kit.

Strategic Communications Proposal - 2014 Auburn Men’s Basketball Team

During a semester-long project for my strategic communications class, my group built a communications campaign centered on the 2014 Auburn men’s basketball team by researching target student groups and tailoring specific strategies for each. We designed a student leadership program, scheduled player appearances on campus, and developed a social media incentive plan. To execute this, we created promotional materials like flyers, videos, banners, and digital contests, and planned events and outreach activities to engage both upper- and lowerclassmen throughout the semester.